To ensure the Rainbow Connections program reaches LGBTQ+ adolescents in rural communities and their allies, our marketing strategy combines visibility, accessibility, and cultural sensitivity. We recognize that effective outreach in rural areas requires both online engagement and in-person community presence, especially in spaces where LGBTQ+ youth may not have affirming environments.

Our program identity, reflected in the Rainbow Connections logo, uses inclusive, uplifting colors and imagery representing growth, diversity, and hope. All materials use plain, affirming language to reduce stigma and foster trust. The message “You Are Not Alone” is featured prominently across all marketing channels, reinforcing the 24/7 call/text support line as a lifeline for crisis prevention and connection.

Digital Marketing

  • Website – A mobile-friendly website with easy navigation, event calendars, program details, and confidential registration options.

  • Social Media Campaigns – Targeted posts and ads on Instagram, TikTok, and Facebook tailored to rural youth and supportive adults, with hashtags like #RuralPride, #LGBTQYouthSupport, and #YouAreNotAlone.

  • Video Storytelling – Short promotional videos featuring testimonials from youth, peer mentors, and families, highlighting positive program outcomes and acceptance stories.

  • QR Code Integration – All digital and print materials include QR codes linking directly to sign-up forms and resource pages.

Community Outreach

  • E-Brochure Distribution – Sent to school counselors, healthcare providers, libraries, and faith-based organizations open to inclusion. E-Brochure

  • School Partnerships – Collaboration with Gay-Straight Alliances (GSAs) and youth advocacy groups to present workshops and invite students to events.

  • Community Presence – Hosting booths at local fairs, farmers markets, and Pride events to provide information, answer questions, and distribute materials.

  • Workshops & Events as Promotion – Offering free “Community Building” events and workshops not only as program activities but also as entry points for youth to connect with services.

Accessibility & Access

Recognizing that access to counselors, peers, and transportation is often a barrier in rural areas, all marketing materials clearly state transportation stipends and virtual sessions are available. This assures families and youth that are attending events and counseling sessions will not impose a financial burden.